A Introduction to SEO Developer
According to a 2012
study of research conducted by the Pew Research Center, "91% of adults use
search engines to find information on the web [and] on any given day, 59% of
those using the internet use search engines." It's also recognized that
software developers use search engines to solve problems, from troubleshooting
to searching for documents. (And If you're extremely interested,
I found a peer-reviewed research paper on this as well..) Internet users and
developers alike usually begin their search by typing in an inquiry in the
search bar of a website.
This simple process
(to us as end-users) lets us access information in a flash. The complexity of
the search is abstracted to us. We don't need to consider the ways search
engines knew precisely what you were looking for and navigate through billions
of websites to deliver the most relevant content to the query you're looking
for. On the other hand, we have algorithms that run search engines. We aren't
sure what they do, but we know that they could make predictions based on the
behaviour of users (and certain algorithms have a number of factors that
influence how websites are ranked). On the other hand, many experts are looking
for ways to improve the performance of websites so that they show up on the
front page of results. This is known as SEO or search engine
optimization. Or SEO.
How does SEO connect
to software developers? There may be a freelance blog or personal website, or
perhaps you're on a team of engineers for a website. In all cases, you'll like
your website to be indexable by search engines to bring in users who may not be
aware of who you are yet, considering your site's content (or business)
fascinating. Because the majority of people who use the internet begin their
search on search engines, it is important for your website to appear on search
engines.
Let's say that you've
created your own blog using the domain you own. If you're writing for yourself,
the chances are that you would like readers to see your blog posts. Your blog
posts are likely to be shared with others. Posts on social media platforms or
publish them on websites for developers, such as DEV Community. You might have
researched ways to increase your readership or gaining more readers to your
blog. What happens if you don't blog but instead screencast your videos on
YouTube instead? SEO can benefit you in the same way regardless of whether a
user begins their search on your Google Search bar or YouTube's. Utilizing SEO
assists you in sending the right messages to potential visitors. This is how
you say to your visitors, "Hey, I have the answer to your question!"
or "I offer the solution to your problem."
What is SEO?
SEO or Search Engine
Optimization (SEO) refers to the improvement of the quality of site content so
that it ranks higher in results from a search. According to a 2017 article by
Forbes, only 25% of users visit the first page of results. (There's an
expression used in the industry used to describe the pages that are
listed: search engine results page (also known as SERPs.)
Therefore, people, companies and other entities can choose to get to the top
page: by paying for advertisements and search engine optimize. People pay a lot
of dollars in order to access tools as well as experts to be more prominent in
organic results. (Website traffic that is not a result of ads search results is
referred to as "organic search". The traffic generated by
ads appearing in search results is referred to as "paid
search.".)
However, the reality
is that no one, not even the highest-priced and knowledgeable SEO consultant
ensure that you'll appear on the first page of results, regardless of how hard
you've optimized your content to be search engine friendly. There are many methods
people attempt to "game" search algorithms using SEO even when their
content isn't very good or useful. This is known as SEO spam and can be
profitable. That's right. It's possible to spend a lot of time and money to
study and apply the various SEO methods and tools out on the market and not get
to the first page.
What Search Engines
See on Your Site
When a lot of
developers think about the structure of their site, one of the things that pop
into their thoughts is probably the web development framework. Developers
should think about how the framework structures information, where and how
information is stored, and how to implement modifications or updates to a page
via the site.
However, content
strategists and search engines view structure in a different way. Site
structure, in this angle, is how information (webpages texts, images, text and
other types of content) is put together. If your website is like a house, then
the structure of your site will be the frames (the steam or wood beams that
form part of the building's "skeleton"). The structure of the site,
constructed using a plan, serves as the base. It's what separates the rooms in
a home, as well as their entry points as well as house frames, include windows,
doors, walkways, as well as other aspects that are related to the specific room
as well as the space around it.
Websites are created
for certain purposes, and visitors come to our websites to satisfy certain
requirements. People visit websites to stay updated, gain access to data, or
alter information. Our mission is to assist people in taking whatever action
they want on our site by giving them the appropriate information and direct
them in the correct direction.
How Search Engines
Work
Search engines crawl
websites to discover how data is organized. Most often, websites prepare and
send an online map (in XML format) to search engines that outlines how webpages
are classified. Websites also need to provide a "robot exclusion
standard" file that is also referred to as the robots.txt file. It informs
search engines of which websites to crawl and which ones to index, and the
websites to exclude from the search results. For instance, an e-commerce
website might wish to have its blog, product as well as about pages to be crawled;
however, they would like to remove the checkout page and buy confirmation
webpage. If you have pages that are only accessible to members, You can also
exclude these pages in search engine results by including those in your
robots.txt file.
On the website the
site itself, search engines search for information on information (or metadata)
such as titles of pages headers, descriptions, hyperlinks, and structured JSON.
They also look to find keywords that they can utilize to index
pages in relevant results of searches. The majority of this metadata is
accessible as HTML tags and attributes. (Many web builders and static
generators can simplify this for you, meaning you don't have to work with HTML
to get this data added.)
The crawlers of search
engines aren't "smart" in that they can't discern the meaning of a
page from "looking" at a page like we do. They are unable to
determine if the content on a page is useful, relevant or of high quality. The
only thing it can do is assess relevance based on the keywords used as well as
the connections between pages of a website.
Although we don't know
everything about how the various search engines function (the Google search
algorithm reportedly includes more than 300 search results containing elements)
however, we do are aware that search engines take into account page load times
and HTML tags when determining how well websites rank.
You can choose you to
want to "hide" a page from search results, such as checkout pages on
websites that sell e-commerce or pages that are part of a members-only section
or pages which have been removed from your website.
What Your Site Should
Allow You to Do
Whatever platform
you're hosting your site on, you'll like it to permit you to accomplish these
things:
- Create or create an online sitemap
- Make your URLs unique
- Create redirects if necessary
- Include structured data
- Descriptions of the craft and editing page titles
- Make alt-text available to images. You can add alt-text
to
- Compress images
- Create 404 pages for just in the event
Alongside free SEO
tools, the ability to modify the elements of your website SEO allows you to
control how your content is organized, which impacts not just you're rankings
but also your overall experience.
Benefits of SEO: A
Short Case Study
In 2017 I was in
charge of overseeing the Bundler's content strategy. ( Bundler is the
dependency manager for the Ruby programming language.) Part of my job was to in
making the information of the Bundler.io documentation website easier for
visitors to find.
I performed an SEO
audit on the Bundler website as well as a competitor analysis of the three
open-source software documentation sites to understand the best practices they
were using in terms of how best to implement the best practices to our
documentation.
An SEO audit was the
most informative part. I noticed issues with titles that caused visitors to be
unable to know what they meant in relation to the other documents site. They
also did not provide any information about what the visitors could expect to learn
or do. I came up with a standard title scheme, updated the titles for the most
current release, and also added more information to the landing page.
In the quarter
following our audit, we noted this on our documents website:
- An 8.38 per cent increase in the total page views
compared to the prior period
- A 7.17 per cent rise in the number of people
who visit the sites via organic searches over the prior period
- A 7.78 per cent increase in the average amount
of time on the page in comparison to the previous time
In sum, these were
truly remarkable improvements! We were able to accomplish this by devoting the
time and energy to comprehend the issue and use SEO to aid us in creating
clearer messaging and improve the results of organic searches.
Next Steps: Where to
Go From Here
There is a myriad of
books, sites and tools that you can utilize to learn the basics of SEO. I
suggest that you look through the official documents of any platform or
framework that isn't mentioned for SEO-related information.
This list of tools is
free SEO tools I've used to enhance my website's SEO. They can help you come up
with content ideas to making structured JSON for the various pages on my
website and monitoring the performance of my site, and getting it ranked on
search engines:
- Ubersuggest: https://neilpatel.com/ubersuggest/
- Answer The Public: https://answerthepublic.com/
- Schema.org (to learn about JSON
structured for SEO)
- Technical SEO Markup Generator: https://technicalseo.com/tools/schema-markup-generator/
- WebPageTest: https://www.webpagetest.org/
- Google Search Console: https://search.google.com/search-console/about
- Bing Webmaster Tools: https://www.bing.com/webmasters/about
Do you want to know
the best ways to implement these ideas on your website? Take a look at this
Developer's Guide to SEO Audits course. You'll be taught which tools to employ
and when to apply them, and be able to take home an SEO checklist and access to
the video!
Profile Creation
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Forum Posting
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Blog Post
https://chikkahub.com/read-blog/12952_how-to-fix-hp-printer-color-issue.html
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