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  According to a 2012 study of research conducted by the Pew Research Center, "91% of adults use search engines to find information on the web [and] on any given day, 59% of those using the internet use search engines." It's also recognized that software developers use search engines to solve problems, from troubleshooting to searching for documents. (And If you're  extremely  interested, I found a peer-reviewed research paper on this as well..) Internet users and developers alike usually begin their search by typing in an inquiry in the search bar of a website. This simple process (to us as end-users) lets us access information in a flash. The complexity of the search is abstracted to us. We don't need to consider  the ways  search engines knew precisely what you were looking for and navigate through billions of websites to deliver the most relevant content to the query you're looking for. On the other hand, we have algorithms that run search engines. We ar

  You've probably been familiar with Search Engine Optimization or SEO. However, you might not know what SEO is, how it works, why SEO is essential for your company, and how you can start with it. Content marketing and a strategy to ensure you rank high in search engines is now an essential part of a well-designed digital marketing strategy. A growing number of consumers are seeking information online and are choosing informational, useful content over direct marketing. So, knowing using SEO and applying it to your business is crucial for your company to remain at the forefront, visible, and relevant. Continue reading to discover the reasons SEO is crucial for your company and how to implement it. SEO (Search Engine Optimization (SEO) is an effective digital marketing strategy that assists in making your site prominent on search engine result webpages (SERP). It is comprised of technical, on-page, and off-page elements. This involves tweaking and optimizing the functionality of you